Solving SEO ECommerce Site Technical Issues with an Audit
We have found that the SEO of most E-commerce sites is poor at best and has a tremendous amount to gain from a retailer SEO technical site audit. But that can be good for your business. You can take a lead with the right digital marketing knowledge, cutting-edge Schema product implementation, and good old-fashioned hard work. A technical E-Commerce SEO Audit let’s Minneapolis retail businesses know how to prioritize solving e-Commerce Website SEO issues and gain improvements that will give you an advantage over comparable shopping carts. It is a no-brainer for quickly increasing your search traffic.
Search engine optimization that offers long-term success doesn’t have a quick technical magical trick that any SEO can provide so that your site ranks number one. They are many aspects that contribute to your eCommerce site’s potential as a quality site. Title tags, Metadata, the content that people expect, being bug-free, valid HTML, links to your pages, and valid schema implementation can help to indicate what is important on your site and where to find it, but that is still just a “part”.
Even a smaller business may find SEO for eCommerce to be formidable due to the sheer level of competition they face. Sometimes having fewer product pages is to your advantage as you can streamline the amount of content and reduce the number of pages that comprise what most online stores have to manage. Whether you own an extensive or tiny online store, your investment in a site audit for better planning is well worth it. Remember, improvements in a site’s ability to be found and match user queries can mean significant revenue increase and improved brand awareness. By investing in a comprehensive SEO e-Commerce Shopping Cart Audit, your business can nap more site visitors with purchase intent.
Digital sales complexity is a bigger topic than ever; both internal website complexities with advancements in e-Commerce schema use, and external customer complexity has increased.
Recent Comments From Google Staff on Website Technical Correctness
“Make sure that you have a technical sane website. Things should be technically perfect” – John Mueller.
Recently Gary Illyes of Google humored us on Twitter. “DYK Googlebot doesn't care about a little broken HTML? You do want to have as few validation errors as possible though, just to be safe; He then displayed a gif image of an explosion***.
14 TECHNICAL SEO FACTORS COVERED IN E-COMMERCE SITE AUDIT
Our following list can help you prioritize and focus your marketing efforts so that you can do the most important things after your tactical SEO audit is completed.
1. Diagnosing and Solving E-commerce Site Pagination Troubles
Information Architecture: How easy it is for users to navigate your site depends much on its information architecture.
This can be described as the way a web design arranges the parts of a website’s UX to make it understandable. How its shopping cart is set-up includes the labels for your products and services as well as navigational systems to help users move through a complex ecosystem of marketing channels. Some web designers are used to architecting information through multiple Segway pages, which forces the user to wait for additional pages to load. This is not without challenges. Each page should have a clear function and need while trying to keep duplicate content issues to a minimum when many products are similar.
Businesses are spending more time and money on digital than ever before and feeling pressed to offer better ROI. The reality they face is that as the IoT grows more complex they have less time to develop clear communications in the language they use and structures they create. Designers encounter challenges as they try to merge these languages and complex site structures. A site’s taxonomies and UX set-up can work to efficiently resolve pagination issues.
For paginated pages, the challenge is to clearly identify the previous/next pages in you product series with rel=”next” and rel=”prev” tags. Sidestep custom page sizes that e-Commerce site templates often offer, and use a canonical tag to avoid duplication in the event of sorting parameters (e.g. by color, size, or price). Only if your platform and designer can manage it and it doesn’t create unmanageable site speed or UX complexities, implement a canonical tag to lead to a view-all products page.
Sometimes, though, your platform, theme, or mix of too many plugins just won’t cooperate. Sometimes, it might be worth leaning on your robots.txt file to exclude pagination; however, both users and search engines love it when you accurately convey your page structure.
2. Examining Ecommerce Landing Pages Content
GoogleBot and its use of machine learning will reward websites that are already prepared to offer solutions and information to the exact product query a searcher inputted.
If a person seeks an answer from the Internet using either voice search or by typing in “best 2016 oral surgeon in Woodbury MN” into Google, the search engine would prefer not to return a page that is about just any surgical practice, or just any year, or just any medical business in Woodbury. What it’s looking to serve up in search engine result pages (SERPs) to that search query is a page about a dental surgeon that practices in Woodbury, MN and won recognition as being the best in the year 2019.
If you have such a practice in that city and have been recognized by your peers as the best, and have a unique web page dedicated to the topic with this exact search term used in the URL and throughout, you have a chance to come up first.
Your business products and services that provide your key income deserve a dedicated page.
Use Your E-commerce SEO Technical Audit to Woo Shoppers
Few have the resources to create a page for every combination and manner of speech that someone might search for on a given product; but the more you help the user find it, the better. A consumer behavior analysis can lead your content creation to match top search intent queries. Specificity helps make Google Search work.
Algorithm updates like Panda have tipped the tables in SEO, it’s not enough to add a few keywords on a page, a nice image, gain a sprinkle of social shares and call it a day. Users rule and the search engines are prioritizing text content over other attributes to give them what they want. Even name brands whose digital worlds got along fine previously with mostly image-based shopping cart pages are now scrambling. E-commerce businesses are forced to strategize more like traditional websites and focus on content that answers the questions that shoppers are asking.
It’s surprising how many retail owners pay little attention to their landing page meta-descriptions, instead of allowing them to be auto-generated. Once an e-Commerce page has gained a presence on the first page of SERPs, the meta-description is often the first step in driving conversions. It sells the person looking to buy on one result over the others. This is critical in earned search; optimizing your shopping cart for AdWords advertising can only gain from this strategy, too.
Unless your site is on par with Amazon, comparing its completely automated page Meta generation could mislead you. Amazon’s shopping cart clearly produces results from machine production. The online giant, and few like it, can claim such strong brands that there is little need to woo shoppers.
3. How Shoppers Navigate Your Shopping Cart
Your eCommerce shopping cart’s structure can be even more challenging if multiple organizations feed input and work across multiple channels. Predetermine your data structure to provide the most convenient way to store shopping cart items, in case a purchase is interrupted or the buyers are giving it more thought. The quantity of a particular item should be stored along with that information.
A linked product list since they can be of variable length. Make your shopping cart easy for the user to delete a specific item and clear the entire shopping cart if they wish to. Your linked list object should support associated cost adjustments when adding or deleting an item and then modify the subtotal and quantity fields of the cart object containing the linked list.
For your site’s main navigation, increase your padding around menu items so it’s easy for the user to read and tap on menu buttons. Use Schema breadcrumb markup to assist buyers in getting around your site.
Your shopping cart’s structure could end up with lots and lots of product page for sale unless you have a clear plan for expansion. Because each of these products could require their own page, the site accumulates lots of pages, unless you can order by size and color per page. It is easy for each slight variation of the same product (for example 6 different leather shoe colors) to end up with its own unique URL, which can bloat your e-commerce site’s total page count and crawl allotment.
First, identify all web pages that can be deleted, combined, or no-indexed without altering your bottom financial line. Experience has taught us that often 80% of an e-commerce site’s sales come from 20% of its products. If 60%- 75% of your product pages haven’t generated ANY sales during the last year, consider nixing them! It is a lot of work to improve such pages, paying for an SEO’s time may be less productive than simply removing them.
Using tables to offer various product types can be a problem. There are dos and don’ts to follow.
How easy is the user experience? We literally test it by making a purchase. This week while trying to pay for one of my annual membership renewal, I learned that the site has been updated to a new payment process.
First, I couldn’t log in to my account, because that had somehow changed the passwords. It took me numerous emails and a phone call to the web designer as every password that I chose failed to work and the password requirements were not listed. In the end, she couldn’t get it either unless she removed all password restrictions. Then where I was to click pay, there was only the “Sign-up for the Newsletter” button, so I was back on the phone.
I carried through all that just to give them my money! I care about the organization. But, should that happen on a shopping cart, I see if I could find somewhere else to make my purchase. We can all forget the simplest of things. Have someone test all functions of your shopping cart experience.
4. Page Speed on Complex eCommerce Sites
One way to offer faster loading mobile web pages is to move to or add Accelerated Mobile Pages (AMP).
A technical SEO E-commerce audit should include a review of all pages, which ones are too old and are no longer relevant, which ones are missing, or which ones need the have their content updated. An infinite number of web pages means you need to know if your server can handle such a load.
Even fractions of seconds either way in load speed make a significant difference. Kissmetrics found that the average user has no patience for slow-loading pages user experience and they are justified in not wanting to wait when someone else’s site favors them. Page abandonment levels go up directly in correlation to page load time.
From a ranking point of view, Google treats sites that load reasonably fast as a reasonable site – that may be around 2 or 3 seconds (which is shrinking all the time). The big deal is that speed optimization for users includes how to guide them to look at similar products. If it takes too long, the user wonders if they can find somewhere else to go. These users are demanding time frames as quick as under one-half of one second. Expect to see significant improvement in your web traffic when you make it fast and easy for prospective buyers to become customers.
There is a simple formula to follow to gain revenue: A fast site is a good user experience (UX), and a satisfying UX leads to higher sales conversion rates. Schema-enhanced AMP pages help Google Search understand your products better and load blazing fast.
“For every 100ms decrease in homepage load speed, Mobify’s customer base saw a 1.11% lift in session-based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify’s customers saw a 1.55% lift* in session-based conversion, amounting to an average annual revenue increase of $526,147”. – wpostats.com
A study on load speed by Radware found that slow page load times may increase shopping cart abandonment by 29.8%.
5. Audit Keyword Usage
Your shopping cart’s data structure is comprised of keyword search terms that can match the customer‘s problem to your solution or product. Their problem might be finding the right running shoes for a tall thin athlete with narrow feet. Your product’s value proposition may have few searches; meaning in this scenario that you need to craft a brand association with your page to meet specific customer needs.
Create a spreadsheet that encompasses all the forms of search queries used to lead buyers to both existing items on your site and similar products sold by your competition. An understanding of the potential search volume per keyword phrase will allow you to build your site architecture around the stages your customers need to go through before completing their purchase. Ideally, this process should be performed in advance of your site build or redesign, to influence which pages you should have to target specific buyer intents and keywords that support them.
Locate your web content that is missing intentional keyword targeting. So if a “may-be” buyer is on your site and you have product pages for something like auto oil which offers all of the different car oil options on it, then a specific product should not be intentionally keyword targeted. Are you selling car oil to a wholesale operation? Should you be targeting the shop owner versus an individual car owner? Are you selling this same product in a 3-pack version? Different fluid ounce sizes? For different auto brands? How does this adjust the use of keywords per page? Quite frequently when we’re auditing a retail site, loads of page URLs are not intentionally targeting some specific keyword or phrase but should be. Here, minimal SEO optimization effort is needed to help those URLs target the keywords that should matter to them.
Google is clearly treating various keywords and different industry niches uniquely… so what works in one case might not work for all other situations. Continuous testing always offers new ways to make your site a more welcoming shopping experience.
6. Audit and Clean 301 Redirects
Google can differentiate between a 301 permanent destination URL redirect and a 302 temporary redirect. A sitemap file can help with site migrations or when a site redesign includes many URL changes. Avoid diluting your site’s crawl budget with pages that aren’t meeting a real need or sell an outdated product.
A core aspect of content SEO is to review the keywords products use to connect with search queries. This also ties into how the site’s search function works to efficiently helps users navigate around on your site and shopping cart. If the search engines need to manage a high percentage of 301 redirects to move the user from one page to another, this can slow things down. Simple fix your on-site pages by replacing URLs that have a 301 redirect on them. Make it clean and fast by using the actual page URL versus the one it used to be.
7. Interstitial Pop-Ups that Block the Promised Content
So maybe your page loaded fast and now that the visitor is there, they cannot see the content! Pop-ups send people away. Rather than showing users the value of your product, pushing your product is a behavior that many site visitors clearly don’t like. Respect for site viewers means giving them useful content they want versus coming across with too strong of a demand for them to leave their contact details, like a Facebook page or something similar. This is a sensitive matter as users have different thresholds and can be better determined by reading your Google Analytics and other predictive data.
If someone clicks on an Ad and them feels slammed in the face with a pop-up that blocks their ability to read the page, tests show that many visitors prefer to leave. Google regards it as disrespectful to users if you are hindering that content with your lead generation practices.
On August 23, 2016, Google stated: “Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Google tells us that, “ Remember, this new signal (a popup that makes users access to on mobile more challenging) is just one of the hundreds of signals that are used in ranking. The intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content”. How can you really do that well with just a few lines of information? Or even just a few paragraphs? Every user can be different.
8. Make the Most of Your Shopping Cart Checkout Page
Apple – Apple is always a fun brand to glean ideas from. Their checkout page makes good use of white space to call the buyer’s attention to action buttons. The on-the-go shopper doesn’t need to try to figure out the page.
A typical reason for shopping basket abandonment is forcing users to register their personal details before they can buy. To circumvent this issue, Apple provides a guest check-out option to their shopper which means that users are not required to spend time entering information into forms or create an account to purchase an item from Apple.
Bare in mind the downside of such a guest checkout option. The customer’s shopping information won’t be saved for when they come back later. And order tracking is harder. But if that eliminates a barrier with potential customers, then guest checkouts can be a great feature.
Google Play Store – Apple After months of being on a waitlist to purchase a Google Wifi 3-Pack, I received notice this morning that it was back in stock with limited supply. I hurried right over and completed my purchase.
Being someone who audits e-Commerce shopping sites, naturally, I am taking in the full user experience. It was seamless throughout. The sidebar is a great example of utilizing the space with useful resources. Someone who still has questions might otherwise hesitate and not pull the trigger to buy. Some sites place last-minute affirming testimonials here or return policy assurances that seem to tip the purchase go-ahead decision for some buyers.
9. Duplicate Content and Similiar URLs
If you are hoping for a search engine to favor your page and award it a position in the top three organic search results, it helps to know how search engines work. A page that has low text to code ratio is more likely to be considered too thin to have value. Obviously, a higher amount of unique content prepared for your product descriptions will always help the prospective buyer feel confident that they know what they are buying.
Although it is labor-intensive, the best course of action for avoiding duplicate content issues on product pages is to write totally unique product descriptions. On a large eCommerce site with a lot of pages, this task can seem daunting at best. To face the challenge, overcome it one product at a time. Identify your top ten to twenty products; they should be the ones that either do or will offer your business the most revenue. Rewriting descriptions for these core products will help to differentiate them from similar retailers and marking them up with the latest schema code can mean a significant payoff in product page rankings.
Strive to provide unique information that is available in only one place on your site. Web pages that do not diverge when given different parameters should employ a rel=”canonical” tag. The rel=”canonical” link element informs GoogleBot about which URL you’ve selected to be the preferred version so that they are more likely to show that one in SERPs. A short, friendly page URL that comprises the category name or its related primary keyword will ideally frontload the keyword right after the domain, though a category parent or folder structure should not influence the URL strength.
If your boilerplate content gets to be 100+ words per product page — and appears on multiple pages — it runs the risk of being identified as duplicate content in the eyes of Google. If a page isn’t bringing relevant visitors to your website or playing a role in adding sales, then ask yourself: “what’s the value of this page?” and “is my evergreen sales funnel working?”. It may only be diluting your crawl budget and making your technical SEO maintenance more challenging.
10. Thin eCommerce Page Content
If you are hoping for a search engine to favor your page and award it a position in the top three organic search results, test your search marketing strategies. A page that has low text to code ratio is more likely to be considered too thin to have value. Obviously, a higher amount of unique content prepared for your product descriptions will always help the prospective buyer feel confident that they know what they are buying.
Rel canonical tags can be used to steer a user to a page with sufficient content to help them make a purchase decision. Ensure that users can immediately see the full content they are seeking in their search query. You need to know your content and what people are looking for really well. Determine how you can provide value that is significantly better than anything else available. Interactive graphics developed using JavaScript, jQuery or flash will be of no use if one can’t make the site load faster to the user.
Google tells us that, “Remember, this new signal (a popup that makes user access to mobile more challenging)is just one of the hundreds of signals that are used in ranking. The intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content”. How can you really do that well with just a few lines of information? Or even just a few paragraphs? Every user can be different.
“Incorporate customer reviews: Product pages with customer reviews convert 58 percent more visitors and increase revenue per visit by 62 percent. That’s because reviews establish credibility and provide social proof to prospective buyers.” – Magento*
11. How Supporting JavaScript and Additional files Load
A full-scale eCommerce store is a colossal, ever-changing, hard-working machine, which naturally makes it a challenge to optimize. The key thing is to optimize your site to meet user intent. If your site has reached the level of over 500 hundred or thousands of product pages, a continual flux of inventory, and complex technical configurations, SEO for eCommerce is a serious and arduous task. By its core nature, eCommerce SEO is never “done”. As the web continues to rapidly evolve and is shoppers’ choice means of researching and buying products, it is a true adventure to stay ahead in digital marketing.
One of the elephant-sized challenges for eCommerce sites both large and small is duplicate content. Since Google has a vested interest in suggesting the best content users could want for their particular search query, the search giant rewards web pages that are unique and aren’t a near replica of another page from your site or an external source.
Machine readability impacts your site. When web pages use a variety of technologies such as JavaScript, Flash, and Ajax to look a certain way, which may add challenges for crawlers to understand the content. While they may offer a better user experience on-page, you need to be aware of the search problems these technologies can create. In order to gain the benefits of a site that is easily machine readability, mark up your pages with structured data.
12. Effective Product Images
Optimizing product image file size with compression tools is a quick win item for eCommerce product pages. yet surprisingly, it is often missed. Make sure to export images so they’re optimized for the web, which is very different from your print advertising. While you want your eCommerce site to offer multiple images in order for buyers to know what the product looks like, that can make a page too heavy and slow its load time.
In recent years more eCommerce SEO managers are relying more on the use of dynamic image views. This typically leverages JavaScript and Ajax so the product images on the page are changing in response to user actions. Keep your product image above the fold as much as possible. Since mobile websites are usually viewed during on-the-go moments and on tinier screens, visual content such as a compelling image, infographics, and videos will instantly inform the site visitor that they landed on the correct page. When ready to press the “buy” button, buyers typically navigate to the bottom of the product page to read its lengthy text.
A thumbnail size image is only acceptable when leading to a full-size view and needs to be of sufficient image resolution to appeal to the shopper and not look dull or fuzzy. Crop and scale your thumbnail images versus relying on a theme template or WordPress to render a smaller version of your larger image. for your full-size image start with the correct image size for adding JSON-LD markup. If time runs tight, it may be a while before you audit and review your images. Give yourself the benefit of as much room to market your product pages as possible.
The quality of your product images and video content influences how site visitors respond to your products. When they are intrigued by an image, or it pulls an emotional reaction, they are more likely to share them with their followers on social media channels.
13. Test for Mobile-friendliness
In 2016, Google began favoring websites if they had a favorable mobile-friendly score. That means less mobile traffic to e-commerce sites if not pre-readies for the burgeoning number of mobile shoppers. Across all market niches, mobile traffic continues to climb upward; every serious retailer is moving quickly to test and optimize for a better mobile user experience.
In 2019 mobile search traffic, as predicted and proven, is already just as prevalent as desktop traffic. – or more. Today it is well over half, making the importance of auditing your e-Commerce page for mobile users. There should be no shadow of a doubt: If you plan on operating a successful eCommerce website, you absolutely must pay homage to mobile users. Not doing so is simply ignoring a majority of your potential customers and a loss of sales.
Not only is there a significantly higher percentage of more users making purchases from a tablet or smartphone than a desktop, but they are also indicating stronger eCommerce intent than years previously. During 2016’s busy holiday shopping season, one-third of all online purchases came directly from mobile devices. Added to that, AdWords offers new features that help promote your products to the mobile shopper.
Justin Smith of Outerbox states that “Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an extremely high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites. His January 11, 2018 article titled ” Mobile eCommerce Stats in 2018 and the Future Trends of mCommerce he also quotes statistics of “nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. That’s up almost 10% from the previous year”.
By moving forward with a dedicated focus on double-checking your site’s technical correctness on mobile devices, you stand a better chance of reaching prospective buyers with clear purchase intent. in addition, it will help you gain rich cards and featured snippets in Google search results.
14. Rich Snippets
Rich Snippets is a new term to many. They are generated from coded data that Google may use in Meta descriptions to render product information. These details help a searcher know more specifically what the page is about before even clicking in the SERP list of suggested pages.
Adding such code has gained better click-through-rates and improved page rankings for many e-Commerce pages. It is very logical. Google’s customer is the user. These rich snippets help the search giant return the very closest match possible to please their user experience.
Additional Ways to Overcome E-Commerce Website SEO Challenges
The sheer complexity of technical SEO
The SEO campaign manager wears many hats. From overseeing competitive research, semantic keyword analysis, social media sentiment, buyers persona, content creation, how a site is crawled and indexed, schema product markup, building an authoritative online presence with backlinks, and so many more technical SEO strategies.
* The ability to relate to top-level executives and tactical workers
Solving technical SEO challenges for a larger eCommerce site involves both the ability to diagnose and fix detailed problems on individual pages, while keeping the vision and strategic goals at the forefront of every team member’s mind. For those who are more tactical, the propensity is to lose awareness of the overall strategy — or, possibly, to not understand it all, and therefore make other mistakes in the process. Then there is the person who clearly sees what needs to be done but cannot complete the steps as it is not their skill set or without being mind-numbed by the detailed work.
* The number of individuals involved
Implementation of insights gained from a good SEO technical site audit involves strategizing with a business’s CEO and driving execution of that strategy. It requires a problem-solver and high-level thinker with excellent interpersonal skills. While the SEO manager keeps the awareness of tasks, progress, and opportunities in mind, it likely means that the web designer feels stretched to expand how they design, content writers are taking accepting instruction as to what to write on, video creators may be offering shorter clips, and individuals working on analytics are adjusting goals and conversion funnel inputs. By forming a team with one driving purpose, they can improve overall site performance and improve user engagement.
* Getting over a heavy reliance on plugins
WordPress web designers are in demand, partly because of all the plugins available to make designing a site easy. Add a plugin and it works like magic – all without them ever having to understand a single line of code. But the issues can start to pile up with most plugins adding weight and slowing the site’s functionality down for the user.
“Anybody who has looked after a WordPress website for a significant amount of time will inevitably experience plugin issues that cause their site to malfunction in some way, i.e. pages load slowly, menu items disappear or images don’t load”, acknowledges the WordPress development platform**.
This is particularly a pending issue for e-Commerce sites as there are so many more moving parts and most themes heavily rely on plugins. So, how many plugins should you have? The answer is, “it depends”. We test and audit each one with an approach that is more about quality than quantity and the overall picture. Continual due diligence is necessary. Most any problem can be quickly resolved in one fashion or another – whether that means removing the plugin, getting WordPress support service, working directly with the plugin creator, or restoring a site backup. This happens often enough when the core of WordPress updates and the plugins that your shopping experience is relying on has not had time to yet.
Technical SEO for e-Commerce websites is a critical necessity for an evergreen sales funnel. To rank higher than your competitors with similar products, they need to display prominently in SERPs so potential customers can quickly find the products they need.
Advanced eCommerce optimization strategies and correct marketing for B2B retailers equals making money. will help you rank highly, and your pages will provide the best solutions to a user’s search intent. Optimizing eCommerce sites can yield an ongoing, free source of high-converting organic traffic to your site.
This means less reliance on advertisement spending, a plus for any online business.
What matters in the end, is that your site is able to attract and retain new clientele while still actually being effective. It is not the search engines that are “fussy” here; it is the user. They often leave if the site loads slow or don’t come back if they find buttons and links broken. Using robust e-Commerce Schema markup will help your products initially surface and be findable.
Google can present your data more attractively in SERPs via improved algorithms that make use of machine learning and Artificial Intelligence. This process rewards sites and web pages with correct schema structured data markup in place. An SEO who understands how the elements of the metadata schema are laid out in a metadata document or structure will need to grasp the constraints on elements and content in a metadata document as well as how the elements of the metadata schema must be used to validate correctly. Read our Search Marketing FAQ page to gain basic answers.
Google’s John Mueller: “Get your Site Technically Perfect”
John Mueller explains Google English Webmaster Hangouts how those things do change over time, technical things change, such as with the mobile-first index, the new Accelerated Mobile Pages, and new AdWords features to help sell your products. Google does try to update its SEO guidelines and help center, but blog posts, hangouts, and forums are the best way to stay current. Often Google will add a note on a previous blog post to explain a key change in how they technically manage things. An informative seven-minute dialog can be found by clicking on the YouTube link below.
“I need to tell you the secret to ranking number one in Google. There are two things that I would really focus on.”
1. Make sure that you have a technical sane website; a site that technically works the way that it should. It works everywhere on all devices; it is fast, it is responsive to user interaction. A site that works technically the way it should. Things should be technically perfect”.
2. “People would still flock to your website because you are providing something really valuable. Make sure that the products and services that you provide are what users really, really care about, so that people go back to your website. First, make sure that technically things are perfect. And then make sure that your website, your business, would be perfectly fine if Google Search didn’t exist at all. You don’t need to focus on individual things once you have really made sure that things are technically okay.”
Wrapping it up for Solving E-commerce Website SEO
Hill Web Marketing can have your e-commerce SEO solutions served up shortly. Our team can ensure that all of your products for sale have optimal visibility within search engine results. We will analyze your e-Commerce website to ensure that all of your products are optimally displayed and structured to help secure a confident buyer. This means that your unique product pages have the ability to be individually found and understood. They should be extremely relevant to users while delivering search results and after they land on the page. In addition, our e-commerce SEO solution implements both on-site and off-site optimization, continually building each product’s visibility online and improving search engine performance for mobile shoppers. Furthermore, our e-commerce SEO solution provides ongoing optimization, management, and SEO reporting, to ensure that your site performance improvements make a difference.
As an e-commerce business site, where your company’s incoming leads and revenue are based on your website, executing an SEO solution can have huge benefits. For e-commerce online stores, having improved visibility in both paid advertising and from organic search for each and every product you sell is paramount. Millions of digital consumers search for products to purchase online every day using personal assistants and search engines like Google, Bing, Yandex, and Yahoo. It is vital to have every product you sell showing up within search results. With our e-commerce SEO technical audit, you will be offered essential solutions. Then we’ll partner to implement a mobile SEO strategy that will improve your exposure within organic search results for each product you sell, getting you in front of the individuals searching for the exact products you provide.
Bring us Your SEO Problems
No one wants to struggle with a problem too long. It is nifty how a piece of marketing can instantly grab a web surfer’s attention. But the knowledge and skill to make that happen is not instant.
We are proud of our ability to provide a huge, long-term, and positive impact on your SEO challenges. While conducting multiple audit types can cover more aspects of search marketing, retail businesses do best by starting here.
Let’s grow your business online: We can help you solve your technical SEO challenges to own a more successful business, increase your sales and boost your profits.
Learn more about our Indepth SEO ECommerce Site Audit
* magento.com/blog/best-practices/seo-best-practices-ecommerce-product-pages
** premium.wpmudev.org/blog/too-many-plugins
*** twitter.com/methode/status/832256712119836674/photo/1