As it relates to Google search, a structured data code entity is a predefined schema that helps search engines gain a better understanding and ability to classify the information existing on web pages. Schema structured data makes content more accessible to machines and search query algorithms. It is a valuable SEO marketing technique to improve web traffic.
How SEO Schema Helps Solve Disambiguation Schema markup can give websites advantages well beyond rich results by clarifying what you say and your content’s context. Schema markup is a great way to overcome brand and content ambiguity challenges by providing additional information and context for your entities. Where statements in your content could be taken one […]
Advanced SEO Tactics for Google Entity Search Application knowledge of how entities play a role in search engine results pages (SERPs) is a critical SEO skill. Learn how to use tools like the Google Cloud Natural Language API for Entity Analysis Understanding and optimizing for entities is no longer an option but a necessity for businesses […]
Profile Page Schema for Organizations’ and People Profiles Google Search uses person and organization Profile Page markup to disambiguate similar creators and in features such as its Perspectives, Discussions, and Forums Search engines are better at understanding natural language. However, this schema type helps them match search results to searchers’ interest in knowing the people […]
Google Merchant Center Management: How eCommerce Businesses Reach Shoppers via Rich Results Retailers can showcase their products for free and reach more targeted customers for free through professional Google Merchant Center feed management and rich results. Visual features are the highlights of Google Search results pages (SERPs) with which a buyer can interact. Winning these […]
How to Select the Best Article Schema Type Select from a few Article structure data types to best explain your web page and extended it with schema.org types and properties. Article schema data points help build a knowledge rich environment in your Web of Data. Correctly deployed extensible markup for maximum impact also helps your […]
How to Avoid Schema Markup Drift A site schema.org ontology needs to be consistent to avoid risks of ineffective structured data implementation increase. Google structure data updates occur quite often. This is not under your control. Staying current may mean keeping your products findable or even helping you avoid a manual penalty. Creating high-quality content […]
What is Google’s Knowledge Graph Question Answer Feature? Knowledge graph question answering (KGQA) is taking a lot of real estate in search engine result pages (SERPs). Google’s Knowledge Graph question answering feature answers users’ queries without requiring them to click through to a website. Every search engine is hoping to return the best information based […]
Assessing the Pros and Cons of Structured Data Implementation In today’s era of the semantic web, understanding the pros and cons of implementing structured data is giving businesses a lead advantage. Many SEOs are passionate about the power of implementing structured data (SD) but need help with convincing executives to implement it. This article and […]
How can Service-Based Businesses Sell on the SERP? Service business types tend to be in information-rich categories with many ways to show up on the SERP. Consumers ask a lot of questions to service-based business types. These are trust-based transactions that are often more complex because they involve multiple decision-makers. If you wonder why people […]
How to use Organization Schema Organization structured data lets businesses provide details about themselves to search engines in a way that machines can understand. Describing your organization and its content in this way enables machines to treat your web pages and site as a database. It’s not just about using organizational schema; it’s about knowing […]
Overcoming Content Ambiguity and Disorganized Data With a Precise Strategy The more content you produce, and the more expansive your multi-dimensional data is, the more you need clear context and purpose for each content piece. Often search engines face a sparsity of clear related query matches. ‘Natural language’ research assists search engines in better managing […]
How Author Schema and Bio Pages Build Author Authority Google wants content publishers to remove doubt about who the author of an article is. Every search engine wants to be the trusted platform for searchers seeking correct information. This tasks them with how to discover trusted authors. Before most content marketing managers will add author […]
Schema and its Role in Modern Semantic Search Schema.org took its name from the word “schema” as a good fit for its purposes to be a reference website that publishes documentation, guidelines, and code examples to using structured data mark-up on web pages. Its main objective is to standardize HTML tags to be used by […]
Step-by-Step Guide to Add Local Business Schema Markup Updated 9.26.2022 People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel. If you are learning about the power of gaining rich results in Google SERPs, this essential type of schema markup will not only help […]
Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 2.20.2025 Knowing how eCommerce schema markup types are used by search engines and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]
How to Find the Most Important Schema Markup Types Updated 8.16.2024 Multiple types of schema help search engines understand and disambiguate what your content is about. In the world of new AI Overviews, you can benefit from SEO schema so that your business and what you do is fully understand. Using a range of essential […]
Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]
How to Define Your Search Marketing Strategies for a Site Redesign Updated 1.3.2025 Experience tells us that high-level strategic thinking, research, and search marketing pre-planning is of particular importance before ever building websites or embarking on a re-design. Results-driven Website redesigns that begin with proven search marketing strategies have happier clients in the end. First, […]
How to Win Google-owned SERP Clicks Updated 8.17.2023 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]
How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]
How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data, their products’ digital visibility, and how mobile site visitors engage.. Does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is […]
Indexing your Website Faster with the Google Index Coverage Fixing Report Updated 2.6.2024 With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo, and […]
Schema 3.2 brought us the option to add new structured data in the form of fact-check reviews. When an individual either uses voice search or types a request for information on the Internet, search engines providing matches for the requested details, need options that are trustworthy. Adding fact check schema provides a SERP viewing that […]
How to Test & Fix Product Markup to Avoid Google Manual Actions Updated 1.26.2023 Web search is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation. Having your product pages’ content understood by search engines is critical for better visibility in retail search engine results pages […]
Industry Specific Schema Implementation Made Easy Industry specific schema offers more visibility than you may think. Structure your pages with markup so that eyeballs will see it and users will click on your snippet results. This is good for SEO for multiple reasons. It is critical for search marketing professionals and business owners to review […]
PC and AMP Image Size for Valid JSON-LD Snippet Markup Updated 7.20.2021 This article will help you know how to choose the best image size for rich snippets that test with valid JSON code as well as basic best practices for images used in your web pages and posts. In a recent webmaster hangout, Google’s […]
Google Rich Cards Offer Visible Search Results for an Online Competitive Edge Updated 1.18.2022 To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image. Every business needs to innovate in order to stand out in search […]
How Contextual Ontologies and Taxonomies Form the Base of Good UX Design Updated 10.28.2024 How to Build A Website UX Structure That Offers a Great Shopper’s Experience With the buzz of a new year coming, interface experts are revealing their predictions for the coming 12 months for web and mobile prototyping, techniques for maintaining taxonomies, […]
Why In-depth Articles with Long-Form Content are Winning Updated 2.1.2022 The effectiveness of in-depth articles depends much on the context and the articles purpose. The purpose of writing is to provoke thought, discussion, and actions that lead to online sales – not to preach or bore. Today, the insanely hugely successful in-depth articles are often […]
Google Releases New Structured Data Markup That Can Boost Your SEO Updated 9.8.2023 To Soar in Google search results today, You Need Structured Data SEO! The pace of updates within Google’s Structured Data indicates one clear message: usability and user experience matter. These both come first with a focus on how clear and accessible the […]
How to Use a Structured Approach in Web Content Creation for User Conceptual Search Updated 1.18.2022 Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual search. User conceptual search […]
How You Can Benefit From Semantic Search Updated 3.5.2023 Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those […]
Schema Markup Website Audits Updated 8.21.2023 As our digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties. Schema markup website audits can […]
How to Gain the Visual Boost of Rich Snippets in Search Results Updated 2.21.2024 How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Get in front of potential client eyeballs with SEO tactics that have proven […]
Updates to Google’s Structured Data Documentation Updated 11.3.2021 In essence, structured data markup paints a picture of your website’s content. Google structured data updates are not just for search engines. Schema implementation helps people find your business, while simultaneously, you gain the benefit of optimized content that viewers want and consume, eye-catching visual search results, […]