Rich Snippets are also called “Rich Results”. They are traditional Google search results with additional data displayed and often include an image thumbnail. This additional informational data is typically pulled from Structured Data found within the corresponding page’s HTML. Common Rich Snippet types include reviews, recipes and events.
Benefits of rich snippets:
– They help the searcher quickly identify options that will closely align with thier query intent.
– Most often, rich snippets are snippets that have a higher click-through rate.
– They nap viewers attention more quickly than text.
Google rich snippets are enhanced search results that display additional details about a website more than the average link. This can highlight your “rich” media so that your audience can benefit from them.
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