Understanding Google Search and various Google platforms are vital for any business seeking to succeed online. It’s a search engine owned and operated by Google. It matches query matches for over 3.5 billion searches per day and has a 92% share of the global search engine market. It is the most-visited website in the world. Additionally, it is the most utilized search engine in the entire world.
Knowledge Graph vs. Knowledge Panel vs. Google Business Listing: Understanding the Difference Google Knowledge Graph (KG) is a database that provides information for displaying Google Knowledge Panels, which are interactive boxes that appear on search engine results pages (SERPs). The Google Knowledge Graph is large data center that catalogs and connects facts, entities, and relationships […]
How Practices Thrive From Dental Marketing Services Dental practices need SEO to stay at the forefront and build trust and loyalty among prospective patients. In the highly competitive healthcare and dentistry niche, it’s crucial to stay ahead and provide value-added dental answers and information. Being “findable” on the Internet requires constantly evolving and adaptive healthcare […]
Google Image Search in the World of Generative AI Experiences The importance of including great imagery to support your content Incorporating engaging and informative images in your content marketing can enhance brand recall, reinforce your message, and highlight key points in your articles. Search engine result pages (SERPs) are becoming increasingly visual. Meaning that you […]
Advanced SEO Tactics for Google Entity Search Application knowledge of how entities play a role in search engine results pages (SERPs) is a critical SEO skill. Learn how to use tools like the Google Cloud Natural Language API for Entity Analysis Understanding and optimizing for entities is no longer an option but a necessity for businesses […]
Profile Page Schema for Organizations’ and People Profiles Google Search uses person and organization Profile Page markup to disambiguate similar creators and in features such as its Perspectives, Discussions, and Forums Search engines are better at understanding natural language. However, this schema type helps them match search results to searchers’ interest in knowing the people […]
Google Merchant Center Management: How eCommerce Businesses Reach Shoppers via Rich Results Retailers can showcase their products for free and reach more targeted customers for free through professional Google Merchant Center feed management and rich results. Visual features are the highlights of Google Search results pages (SERPs) with which a buyer can interact. Winning these […]
New Question Answer SERP Types We see the return of “MORE RESULTS” and multiple “question-answer” type search engine results pages (SERPs) tested and displaying various featured snippet formats, like “Questions related to your search.” Learn how to win a new question answer SERP Generative AI Search is introducing more question-answer features going forward. This builds […]
What is JSON? JSON Schema is a machine-readable vocabulary that you can use to annotate and validate JSON documents. JSON ( ), or JavaScript Object Notation, is an open standard format that uses human-readable text to transmit data objects consisting of attribute-value pairs. It is used primarily to transmit data between a server and a […]
What is Google Search? Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion daily searches. The order of search on Google’s search-results pages is based, in part, […]
What is “Ask a Follow Up” Question in Google’s SGE? Within Google’s new AI-powered Search Generative Experience (SGE), new Question Answering SERPs are emerging; like “Ask a follow up”. It just takes a click on the “Ask a follow up” button or on one of the suggested next steps under the snapshot. This feature empowers […]
Content Strategy Updates for Google’s Search Generative Experience Fine-tuning content strategies means ongoing research and adjustment for Google’s AI Seach Generative Experience. The emergence of Generative Artificial Intelligence is irrevocable and transformative. Everyone’s content marketing strategies may be on the verge of disruption or prepared to prosper beyond belief. Content updates and revisions are vital […]
Google Search Generative Experience – Navigating AI Opportunities & Challenges Google announced new generative AI search features that change how searchers find information. It introduced the Google Search Generative Experience. This may be where inductive reasoning replaces search as we know it. The coming changes are both exciting and arriving at a fast pace. This […]
History of “People Also Search For” in Google Search Google is continuously testing numerous designs of the “People Also Search For” (PASF) feature and has been working on them in both desktop and mobile results for years. We see more revisions and expansions as Google’s Generative AI Answer capabilities evolve. This article covers the history […]
How to Analyze Drops in Google Search Traffic One or multiple reasons can cause a site’s traffic decline. That makes analyzing why a site experiences a Google traffic drop is harder. Someone with experience and understanding of healthy backlink profiles, proper .htaccess file, robots.txt file structure, the use of redirects, knows what is helpful content, […]
Best Google Tools to Improve FAQ Schema This essential schema type extends far beyond your chances of gaining eligibility for enhanced listings in Google’s search results. Whether you do or don’t gain a Google-enhanced listing, or show up in People Also Ask (PAA), all search engines will better understand your question-answer content and expertise. When […]
ChatGPT and Generative AI Still Need Expert Authors Do ChatGPT and Gemini do better marketing? Are Generative AI Tools more of a threat or help to Authors? Effective content marketing is more important the content ease and volume. More low-quality content can never compete with sincere attempts to publish the best page on a specific […]
Top Stories and News Boxes on SERPS Top Stories is a search engine result pages (SERP) feature that displays news stories that closely relate to a search query. Hence, they are often referred to as News Boxes. Publishers seeking traffic from Google News have identified this as a strategic source for gaining Google organic traffic. […]
What is Google’s Knowledge Graph Question Answer Feature? Knowledge graph question answering (KGQA) is taking a lot of real estate in search engine result pages (SERPs). Google’s Knowledge Graph question answering feature answers users’ queries without requiring them to click through to a website. Every search engine is hoping to return the best information based […]
Quality Raters Guidelines: How to Determine Content Writers Expertise Google assists business owners that are serious about providing valuable content for your audience by sharing how its raters are to identify experienced and expert authors. Why would Google add a new emphasis on “Experience” to its Quality Rater Guidelines (QRG)? This article will explore why […]
How can Service-Based Businesses Sell on the SERP? Service business types tend to be in information-rich categories with many ways to show up on the SERP. Consumers ask a lot of questions to service-based business types. These are trust-based transactions that are often more complex because they involve multiple decision-makers. If you wonder why people […]
Google Shopping Results offer Visual Assistance to Buyers Updated 4.17.2024 The Google visual shopping experience for consumers on both desktop and mobile is rapidly expanding to show more product and shopping options. It is exciting to see additional highly-visual Google search engine result pages (SERPs) become more robust. They offer a more comprehensive selection of […]
Google’s Helpful Content Update so Users Find Useful Information Google’s intent is to diminish ‘Search-Engine First’ content and escalate helpful, trusted content in search. The helpful content algorithm update is targeting ‘unhelpful content’ with its new update. It wants to avoid content that users find problematic. The SEOs that have wrongly pressed for content quantity […]
How to Set Up Answers to FAQ Feature in Google Business Profiles This new messaging feature increases your search space on Google for providing direct answers to your target audience. Messaging in Google Maps and Google Search is meant to make it easier for customers. Additionally, it helps businesses lacking resources to quickly respond to […]
Gain Visibility in Google’s Mobile “People Also Search For” Feature A guide to improving your SEO, SEM, and content performance by helping users gain a deeper understanding of a topic on your website. Google fully rolled out the “People Also Search For” query refinement box on Feb 13, 2018. When people are searching, they seek […]
How to Add Google My Business Products The Google My Business Product Editor permits retailers to boost product visibility and thereby drive consumer engagement. Consumers will view a display in search results that are curated for a merchant’s known products on the Business Profile Products tab on mobile, and the Product Overview module on desktops. […]
How to Optimize for the Core Web Vitals and Provide Better UX Experiences Upated 4.24.2023 Fixing poor user experiences on a business’s site has moved to the top of many priority lists. One thing we know already is that Google plans to use and build on its new Google Search Console Core Web Vitals Report. […]
How to Use New Google Search Console Insights Google is introducing new Search Console Insights via beta; it is live for some website for beta testing. What are the new Search Console Insights meant for? They are generated with the intent to increase an understanding of how audiences discover their site’s content from a Google […]
How to keep Healthcare Google Business Listings Updated Updated 10.9.2023 At a time when the volume of medical searches is exploding, people need to quickly find the right medical providers in their geo-locations. Your Google Business Listing updates help you stay in customers’ minds and are a key part of a strong local search marketing […]
Understanding Searches Better Using BERT, MUM, and NLP Due to BERT, Natural Language Processing (NLP) is the new must-have ingredient in every mobile SEO campaign. You may have heard the proverb “your words determine your destiny”. Likewise, in Search Marketing, how we use words on a page matters. Google’s BERT offers insights on its organization […]
How to Get in People Also Ask Boxes and Related Questions Updated 10.10.2023 “People Also Ask” and it’s Related Questions are occupying significant space in Google SERP real estate. Search engines are actually answer machines. Google no longer is sending the same volume of traffic to websites. It’s now seeking to answer the questions that […]
Trends in How Consumers Shop Using Visual Search Updated 3.20.2024 Visual Search has become the growing trend of flexible and modular assets used to support commerce experiences. Visual search trends shape how consumers find products and information. When people want to explore a topic, they are turning to image search for it. Your site’s images […]
How to Get into Product Carousel Search Results Updated 6.24.2024 The SERP (Search Engine Results Page) is a revolutionary, user-serving dynamic space that showcases vast collections of product entities and their relationship connections. Users have numerous ways to filter and refine their shopping for products to gain the answer that they are seeking. These search […]
Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]
How to Win Google-owned SERP Clicks Updated 8.17.2023 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]
How to Get Your Website in the Google Maps Local Pack Your business can gain more visibility in Google Maps search results by following the basic strategies of local pack optimization. Getting your company featured in Google’s local 3-pack, Google Snack Pack, or Google Maps Pack may improve the number of your store visits, sales, […]
How to create Google Posts and Schedule Them to Win Clicks and Sales Updated 4.2.2024 A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past […]
How to Use Google’s Question and Answer Feature Updated 4.7.2023 The Transition to the Google Answer Engine: People using the Internet want to find answers to their questions as fast as possible. When trying to sell your products, it’s critical to prepare for prospective buyer questions. Google answer engine optimization is revolutionizing search. Learn how […]
How to Personalize your Google Assistant Directory Page Updated 10.5.2023 With the rise of voice search, personalizing your own Google Assistant Directory Page and early adoption of this structured-data powered content is allowing publishers to claim their brand new Google Actions page in the Assistant directory. Given the exploding number of ways to use the […]
How to Use Google Maps Marketing to Boost Your Business Updated 11.07.2022 Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Google maps are now […]
Google Improves Personalized Mobile Search by Updating its News Feed Updated 7.19.2021 Underneath the mobile search bar, a stream of news cards specific to personal interests will be displayed. Personalized Google news is taking a new step forward as the company rolls out its redesigned Google News Feed, which is initially prepared for Android and […]
How to Test & Fix Product Markup to Avoid Google Manual Actions Updated 1.26.2023 Web search is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation. Having your product pages’ content understood by search engines is critical for better visibility in retail search engine results pages […]
Google Rich Cards Offer Visible Search Results for an Online Competitive Edge Updated 1.18.2022 To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image. Every business needs to innovate in order to stand out in search […]
How the Google Cloud Market and Artificial Intelligence are Shaping Search Trends Updated 8.3.2024 Gain knowledge as to what is happening in the cloud market; AI is shaping which marketing strategies are successful. Technology is forging new views on search marketing and powerfully has a role in shaping search trends. Finding a clear path means […]
How to Create a Google Business Listing that Increases Local In-Store Foot Traffic Updated 10.6.2021 Your Google My Business Listing (GMB) is a core aspect of local search optimization and is a key business growth driver. Google offers this opportunity free of charge; you just need it set up correctly and monitor it for opportunities […]
Faster Mobile Page Speed and Load Time is the Essence of Accelerated Mobile Pages Updated 8.3.2022 Both young and seasoned mobile shoppers have high expectations today for a quality user experience on mobile devices. We live in a mobile-first world where mobile page speed is key! Mobile users are looking for a great user experience […]
What is Google Now and How to Use Google Now Cards to get in Front of Internet Buyers? Google Now is the mind-reading personal assistant created for iOS and Android users; Google’s Discover feed shows content related to user interests. Its latest updates may just transform it into the perfect smartphone and an ideal way […]
Medical Search Technology Relies on Google Alphabet and Big Data Updated 5.3.2023 The U.S. is learning more as to how artificial intelligence technologies such as machine learning play a major role in shaping daily life; apparently Google regards searches around medical symptoms as significant. Engagement of medical search technology is rapidly expanding, as is new […]
John Mueller: Links and Website Ranking Factors Updated 4.11.2023 Links are a means of transportation to your web pages. There is much talk about the role of backlinks in SEO. This article will look at how to establish a successful long-term link building strategy – and the reasons why getting it right matters. Without an […]
How to Use the Google Search Console as a Beginner Updated April 18, 2023 Is Your Website Highly Optimized to Welcome Visitors with Open Arms? The Google Search Console is provided to businesses free and has a wealth of tools that help decipher site ranking updates. Most SEO and SEM professionals have a whole pack […]
Improved Ways to Manage Google Business Reviews Updated: 8.18.2023 You know reviews are important, but do you know just HOW impactful they can be for product pages that build consumer trust and your Local SEO?! Reviews build trust, credibility, and can positively impact your sales volume. Meaning, it’s definitely worth it to dig into the […]
A Guide to SEO Google Ranking Factors for Digital Marketing Success Updated 7.7.2022 The ultimate goal of all SEO efforts is to generate online leads and make money. It is important to understand how Google crawls a website, and decides to rank its content. What’s Your SEO strategy to Keep Up in Google Search Amidst […]
Internet Users Privacy Impacts Google Analytics Not-Set Data You may have heard the clamor by numerous Minneapolis digital experts and nation SEO’s who found a larger portion of their data shift to “not set” in Google Analytics Search Engine Optimization Report. User Privacy Choices Drives Increase in Google Analytics not set. Responding to Internet user […]
Google Analytics Search Engine Optimization Reports for SEM Experts Currently the Google My Business Insights Report lack key behavioral targeting capabilities. We turn to Google Analytics for data that are critical for SEO personalization on AMP pages. Whether your business opts for the free or paid version, the Search Engine Optimization (SEO) reports available in […]
How Google Crawls your Website’s AMP pages, JavaScript and AJAX Last updated: March 6, 2021 A huge “step” forward in how Google “crawls” Ajax content! Google is the best in the world at crawling content within JavaScript and AJAX. However, they are still perfecting it. Do you find it’s a battleground getting your site crawled? […]
New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]
Ben Gomes Assumes Role Leading Google Search After two years of being the executive leading Google’s search and artificial intelligence units, Google is demonstrating agile marketing. John Giannandrea’s role will now be shared by two executives: Jeff Dean, the co-founder of Google Brain, one of the company’s AI research arms. Google’s major Deep Mind AI […]
Google Algorithm Updates Impact SEO Tactics Updated 11.8.2023 Google’s next algorithm update is more about “them” and less about “you”. The search giant recognizes that when marketing shouts about the business itself, it isn’t as user-friendly. Marketers are closing watching for how Google Search will change with the emergence of AI answers. What we do […]
Updates to Google’s Structured Data Documentation Updated 11.3.2021 In essence, structured data markup paints a picture of your website’s content. Google structured data updates are not just for search engines. Schema implementation helps people find your business, while simultaneously, you gain the benefit of optimized content that viewers want and consume, eye-catching visual search results, […]
How to Leverage Predictive Analytics for Qualified Leads Updated 11.28.2022 Don’t be left lost in a world of spinning predictive data. Learn how Predictive Analytics can be integrated into your lead-generation strategies for increased sales. This article will help you know how predictive analytics stir up leads and what you can do to convert those […]
How Google Predictive Search Answers What Internet Users Want Updated 1.24.2022 Connect with Internet Users of any age, anywhere & anytime of day. Search Engine Result Pages (SERPs) predicted by computer algorithms based on searches from previous users, offer better answers to Internet search queries. GoogleBot continually gets even smarter when matching specific search queries […]
Impact of Google Knowledge Graph and Featured Snippets in SERPs Updated 1.24.2023 Google’s latest SERP enhancements are commonly known as “SERP features”. They not only present facts and the now-omnipresent answer boxes which answer a search query directly in the SERPs but also encompass a wide range of enhancements, rich elements in the Google Knowledge […]
Google Panda Updates Dominate World of SEO News John Mueller Explains the Google Panda Algorithm Change Important changes have been made with Panda, and it affects how Google utilizes it going forward. Google’s and John Mueller and Gary Illyes are great at responding to such chatter on the subject on Twitter and Google hangouts. The […]
How to Take Advantage of the Best Features of Google Plus By simply creating a Google+ profile, businesses have been able to claim additional control over their information on Google Plus. Today if you search for “what happened to Google Plus?” and a clear story emerges. We are informed that “Google Plus… will now only […]