Ecommerce refers to an electronic commerce or internet retailer space where the buying and selling of goods or services occur using the internet.
An individual who just started an eCommerce business commonly has little idea of the buyers’ journey, top questions, or how to get traffic. It also means knowing how to successfully transfer money, manage privacy, handle shipping, returns and so much more.
Data insights are the backbone of improving the execution of all tactics. With an explosion of sales occurring online, worldwide retail e-commerce sales in 2020 surpassed US$4.2 trillion due to over 2 billion people purchasing goods or services online. That number has increased since then, and projects are it will continue to do so.
Market research, analytics, and discovery are cornerstones for merchants to understand better how customers are engaging with their web pages, products, and services.
E-commerce is the process of selling products or services online. It is the manner in which many businesses conduct sales between a buyer and a seller over the Internet.
SEO, Search Engine Optimization, and Search Engine Marketing are all important for E-commerce because each is a vital way to increase the web traffic levels that a website will get. Google’s ranking system is partly based on the number of people who visit and linger on a website. When searchers use the Internet to find a product, and the website is on the first page of search results, the site has a higher chance of winning clicks.
By driving web traffic to your eCommerce product pages and shopping cart, you can increase conversions and sales.
Multiple types of e-commerce models, depending on your market segmentation and business niche, are commonly used to conduct business online.
Online shopping is a common form of electronic commerce that helps consumers to directly buy goods or services from a favored seller over the Internet.
How Schema Markup Supports Medical Device Marketing Medical device sales can improve by leveraging Schema Markup to boost SEO and achieve rich results that help you get featured in search engine result pages (SERPs). The medical device market is highly competitive due to competitors selling similar software devices and hardware products. Better conversion rates rely […]
Google Image Search in the World of Generative AI Experiences The importance of including great imagery to support your content Incorporating engaging and informative images in your content marketing can enhance brand recall, reinforce your message, and highlight key points in your articles. Search engine result pages (SERPs) are becoming increasingly visual. Meaning that you […]
Conversion Rate Optimization Strategies for Emerging AI Trends The convergence of Artificial Intelligence and CRO has pushed forward a new era of data-driven decision-making and optimization strategies. The former mindset of hiring an SEO and CRO has merged. Effective conversion rate optimization (CRO) strategies have evolved and now demand alignment across marketing teams working in […]
Google Merchant Center Management: How eCommerce Businesses Reach Shoppers via Rich Results Retailers can showcase their products for free and reach more targeted customers for free through professional Google Merchant Center feed management and rich results. Visual features are the highlights of Google Search results pages (SERPs) with which a buyer can interact. Winning these […]
How do you create a perfect product page? Your product pages are of critical importance on your website. Naturally, then, you want to create a perfect product page. Great product pages help convert browsers into buyers. They lower your paid search costs. Also, importantly, they provide your customers with the information they need to make […]
Google Shopping Results offer Visual Assistance to Buyers Updated 4.17.2024 The Google visual shopping experience for consumers on both desktop and mobile is rapidly expanding to show more product and shopping options. It is exciting to see additional highly-visual Google search engine result pages (SERPs) become more robust. They offer a more comprehensive selection of […]
How to Add Google My Business Products The Google My Business Product Editor permits retailers to boost product visibility and thereby drive consumer engagement. Consumers will view a display in search results that are curated for a merchant’s known products on the Business Profile Products tab on mobile, and the Product Overview module on desktops. […]
How to Create a Content Strategy to Meet E-E-A-T and YMYL Criteria Updated 3.10.2023 To boost E-E-A-T signals for YMYL sites, you need recognition of your expertise, trust referrals, and to create authoritative, link-worthy content. How much the Google E-E-A-T update impacts your site depends on many factors. One thing is clear, it changes how […]
Digital Transformation and COVID-19 have Changed Business Forever Updated 8.25.2022 Business growth drivers are now more reliant on digital trends and how consumers search and find products online. The coronavirus is driving digital communications – especially on mobile. Your business growth demands may be pressing the need to pivot and fuel new ways to win […]
Agile Marketing Plan to Survive Business Downturns Updated 11.7.2023 Agile Marketing boosts companies’ flexibility, adaptability, and speed to recover from revenue losses and when embracing new opportunities. How do you hit your marketing campaign target when suddenly people are using search so different? Marketing alignment! Prioritizing the best digital channels, revamping sensitive product messages, and adapt-and-execute […]
Trends in How Consumers Shop Using Visual Search Updated 3.20.2024 Visual Search has become the growing trend of flexible and modular assets used to support commerce experiences. Visual search trends shape how consumers find products and information. When people want to explore a topic, they are turning to image search for it. Your site’s images […]
How to Get into Product Carousel Search Results Updated 6.24.2024 The SERP (Search Engine Results Page) is a revolutionary, user-serving dynamic space that showcases vast collections of product entities and their relationship connections. Users have numerous ways to filter and refine their shopping for products to gain the answer that they are seeking. These search […]
How to Build Brand Trust and Brand Equity with Consumers Updated 3.5.2023 Retail sales are dependent on trusted consumer relationships and brand-loyal followers. The first data point is consumer trust. Brand trust is something that every online business must earn. You cannot buy consumer trust. It is about being trustworthy and demonstrating that over time. […]
How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]
How to create Google Posts and Schedule Them to Win Clicks and Sales Updated 4.2.2024 A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past […]
Digital marketers have a shared responsibility for GDPR compliance in the realm of preparing for and upholding General Data Protection Regulation GDPR compliant practices. Minnesota user transparency and consent law in 2018 are no longer just about topics like a refusal to take a chemical test or breath tests to keep our roads safe. Nor […]
How to Prepare your Retail AMP Pages for Top PPC Performance Are you still trying to sell your wares from the back of a pickup truck? Or have you advanced your mobile marketing strategies to fast-loading mobile pages and to leveraging AdWords? Today, even organic search is highlighting retail pages within the Google Shopping tab. […]
Solving SEO ECommerce Site Technical Issues with an Audit We have found that the SEO of most E-commerce sites is poor at best and has a tremendous amount to gain from a retailer SEO technical site audit. But that can be good for your business. You can take a lead with the right digital marketing […]
Improved Ways to Manage Google Business Reviews Updated: 8.18.2023 You know reviews are important, but do you know just HOW impactful they can be for product pages that build consumer trust and your Local SEO?! Reviews build trust, credibility, and can positively impact your sales volume. Meaning, it’s definitely worth it to dig into the […]
How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor […]
New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]
16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win […]
7 Top New Features in Google AdWords Editor V1 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google AdWords Editor. AdWords Editor will update to support upgraded URLs. Noteworthy in new version, AdWords Editor can replace text both in final URLs and final […]